Cheers Cheers (Package Design)
FMCG
To showcase my package design skills, I created ‘Cheers Cheers’, an RTD company that makes delicious fruit-flavoured vodka drinks. The name of my drink brand is centered around bringing people together and ‘cheersing’ to good times and good people. My goal was to create a product that is preferable and more appealing to those of my “competitors”. I wanted to create a drink that looked like it would quench thirst and satisfy taste buds; this is why I decided to add the fruit onto the cans and to have lots of pops of colour. I even did a sneaky test on my mates to see if they would buy Cheers Cheers over Pals for example - they said they would!
Software that was used:
Adobe Illustrator
Adobe Photoshop
Adobe Fresco